If you’re new to the world of marketing, you may be wondering…
What is Affiliate Marketing and Is It Legit?
Affiliate Marketing is a performance-based type of marketing in which an affiliate is rewarded by a business for his efforts in bringing a visitor or a customer through the affiliates self marketing abilities and efforts. In this type of industry there are four core players:
- The merchant also known as brand,
- The network in which it contains the offers that an affiliate can choose from and it is also in charge of the payments. (Examples of these Are JVzoo and Clickbank)
- The next is the publisher, he is also known as the affiliate.
- Finally, to complete the circle is the customer.
We all agree that the market has actually grown to a complexity state, hence resulting to a emergence of the players of a secondary tier. This includes super affiliates, affiliate managers and the vendors who in this case are third party members.
Affiliate marketing does overlap with so many other internet marketing forms that are available to some state, the reason being that some of the affiliates do use some of the common methods of advertising.
Some of these methods to be particular are the SEO- organic search engines optimization, others use the search engine marketing- PPC which means pay per click, the e-mail marketing is also another form used in marketing which is probably the most popular.
Others forms do display advertising such as the content marketing.
Facebook ads are all the range now for affiliates and that’s even for offline marketers. Closer’s Cafe has a detailed plan for local lead generation using Facebook.
Other affiliates tend to use techniques that are of less orthodox, by this I mean they publish their reviews of their products that are offered by a particular partner, also the services. In most cases, many people do confuse this type of market with referral marketing because in both the marketing system a third party is used to drive sales to the main retailers. However, the difference is that in affiliate marketing is all about financial motivation as the main sales driver.
From my research, I have come to realize that many advertisers do overlook affiliate marketing due to the fact that internet marketing in the likes of the search engines, email and other website related forms of marketing are easy and do tap the interest of many interested consumers and customers at a go.
Anyone Can Start an Affiliate Marketing Business
One of the main advantage with affiliate marketing is the low barriers that it has to entry.
Affiliate marketing being one of the branches of the internet marketing methods. In this type of marketing, different merchants do have different ranks that one has to first meet before he is liable for a commission on bringing forth a new customer. In some cases, some merchants do only pay when an affiliate brings them a single sale i.e., cost pay sale, while in other cases the merchants do pay if the affiliate makes the new customer to perform a particular task or action.
From statistics, it is said that many of the people who use the internet have a negative views as Affiliate marketing is pertained due to its affiliates tendency to use spam as a way of promoting their programs which they work for or which they are enrolled to. But on the other hand due to the maturity of the Affiliate marketing many of the merchants have embraced back their terms, refining again their conditions to prohibiting spamming from affiliates.
How Affiliate Marketers Make Money
In affiliate marketing each affiliate is given a link that is unique for the purpose of the visitors to click on them so as to purchase something or perhaps take an action. On clicking this link then a lead signal will be send or triggered on the other side, .e the merchants end. With this kind of communication then the affiliate gets his percentage pay for that particular sale. It’s that simple. But now the task lies on getting the customers, the more you get your ways to getting them then more rich you become, definitely.
When the visitor clicks on the affiliate’s link, a cookie is normally placed at the link for them to do some purchasing on anything that they wish to or perhaps take an action, the good thing is that a cookie will also be left on their browser even if a visitor leaves the affiliates site without taking an action or doing a purchase so that when they log in next time they will be able to see it. Hence this helps in quick circulations and good keeping of track between the affiliate and the customers as compared to the other modes.
With affiliate marketing, as long as one has a website, then he can choose it as his revenue site because it will be encouraging you to add the quality of your entire content site. For instance if one is being paid from the number of people who have visited his page, or jumped from one site page to the other, then the more the page will have concrete message, the more attracting it will be, from that then nothing much needs to be said since many customers will be trapped
From my point of view, affiliate marketing is vital and important due to the fact that it allows one to be able cash in his ability in attracting viewers and different users to ones content at all times without much barriers. It also gives a chance to businesses to expand their networks and that’s play a very key role in business formation and quick expansion of a speed that is unimaginable.